Privacy Policy

1. Introduction

This Privacy Policy explains how Happy to Help Caregiving LLC, together with its affiliated operating entities doing business as Happy to Help Caregiving (“Happy to Help Caregiving,” “HTH,” “we,” “our,” or “us”), collects, uses, discloses, and protects personal information.

This Privacy Policy applies to information collected online and offline through: (a) happytohelpcaregiving.com; (b) local branch pages, microsites, landing pages, or other websites we own or control that link to this Privacy Policy; (c) request-care, callback, contact, careers, and other online forms; (d) phone, text, email, chat, and other communications with us; (e) our non-medical home-care intake, scheduling, care coordination, billing, and quality-assurance processes; and (f) our recruiting, hiring, onboarding, payroll, and workforce-management processes.

Specific consent or authorization is obtained at the point of collection where required by law. This Privacy Policy is intended to supplement, not replace, any separate consent, authorization, service agreement, employment document, or notice you receive from us.

2. Information We Collect

2.1 Information from Clients, Prospective Clients, Care Recipients, and Their Families

We may collect personal information such as:

• Full name, mailing address, email address, telephone number, and other contact details
• Date of birth, age, relationship to the care recipient, and emergency contact details
• Service preferences, schedule needs, mobility information, activities-of-daily-living support needs, routines, and other care-related preferences
• Information about a care recipient’s daily living needs, limitations, risks, and personal preferences
• Physician, healthcare provider, case manager, or referral contact information when provided for coordination purposes
• Long-term care insurance information, Veterans Affairs benefits information, authorization details, claims information, and related records
• Billing, payment, and invoicing information for private-pay arrangements
• Communications, notes, service history, quality-assurance records, and issue-resolution records

2.2 Information from Job Applicants, Caregivers, Employees, and Contractors

We may collect personal information such as:

• Full legal name, contact information, date of birth, and government-issued identifiers where required by law
• Employment history, work eligibility information, references, education, certifications, licenses, and training records
• Background-check information, driving records, drug-screening results, and related screening information where permitted by law
• Driver’s license, vehicle, and insurance information where driving is relevant to the role
• Payroll, direct-deposit, tax, benefits, scheduling, availability, and service-area information
• Performance, attendance, disciplinary, training, incident, and compliance records

2.3 Information Collected Through Our Websites, Forms, and Devices

When you visit our websites or use our forms and digital tools, we may collect:

• Name, email address, telephone number, ZIP code, city, or other location details you provide
• Information submitted through contact forms, request-care forms, callback requests, chat tools, survey responses, and similar features
• IP address, browser type, operating system, device identifiers, and approximate geolocation derived from IP address
• Pages viewed, links clicked, referral sources, session activity, and interactions with site content or forms
• Cookies, pixels, web beacons, tags, and similar tracking technologies described in Section 8
• Call, text, email, or chat metadata and any other communication details you provide to us

2.4 Information from Other Sources

We may also collect information from other sources, including family members, authorized representatives, referral sources, insurers, government programs, background-check providers, references, payroll or benefits providers, social media platforms, advertising platforms, analytics providers, and other third parties you direct or authorize to share information with us.

2.5 Information About Other People

If you provide personal information about another person, such as a care recipient, spouse, family member, guardian, emergency contact, reference, or applicant, you represent that you are authorized to do so and that you have authority to permit us to contact that person or otherwise process the information in connection with your request, our services, or our recruiting and employment processes.

3. How We Use Your Information

We may use personal information for the following purposes:

3.1 Service Delivery and Operations

• Evaluating care inquiries and conducting intake
• Building care plans and coordinating schedules
• Staffing service visits and communicating with clients and families
• Documenting services, processing billing, and coordinating long-term care insurance or VA benefits
• Improving service quality and maintaining operational records

3.2 Recruiting and Workforce Administration

• Evaluating job applications and conducting interviews and screenings
• Making hiring decisions and onboarding workers
• Administering payroll, benefits, scheduling, and performance management
• Maintaining compliance and training records

3.3 Marketing, Communications, and Website Improvement

• Responding to inquiries and sending follow-up communications
• Providing educational resources related to caregiving
• Measuring marketing performance and improving website usability
• Understanding how visitors interact with our sites and refining our service offerings

3.4 Security, Quality, and Compliance

• Protecting the safety of clients, employees, and the public
• Detecting and preventing fraud, abuse, or technical issues
• Enforcing our agreements and policies and responding to legal requests
• Defending claims and complying with applicable federal, state, and local laws

3.5 Deidentified or Aggregated Data

We may deidentify, aggregate, or otherwise anonymize information so that it no longer identifies you, and we may use or disclose that information for lawful business purposes.

4. How We Share Your Information

We do not sell personal information for monetary consideration. We may disclose personal information in the following circumstances:

4.1 Affiliates and Local Operating Entities

We may disclose information among Happy to Help Caregiving’s parent, affiliate, branch, and local operating entities, and to personnel who need the information to respond to inquiries, provide services, support recruiting, or administer the business.

4.2 Service Providers and Vendors

We may disclose information to service providers who support our operations, such as providers of customer relationship management tools, scheduling and caregiving software, payment processing, payroll and accounting, applicant tracking and HR systems, communications platforms, background checks, hosting, analytics, marketing technology, and website support.

We require service providers to use personal information only for authorized business purposes and to protect it appropriately.

4.3 Insurance Carriers, Government Programs, and Payors

For clients using long-term care insurance, Veterans Affairs benefits, or similar programs, we may disclose relevant information to insurers, the U.S. Department of Veterans Affairs, their administrators, claims processors, and authorized agents to verify eligibility, coordinate services, and support billing or reimbursement.

4.4 People Acting on Your Behalf

We may disclose information to a person acting on your behalf or on behalf of a care recipient, such as a family member, guardian, conservator, holder of power of attorney, emergency contact, authorized representative, or another person you designate or authorize.

4.5 Legal, Safety, and Business Transfer Disclosures

We may disclose information when we believe disclosure is necessary to comply with law, respond to lawful requests, protect rights or safety, investigate fraud or misconduct, enforce our agreements, or in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar transaction.

4.6 Advertising-Related Data Sharing and Mobile Consent Data

Like many businesses, we may allow certain analytics and advertising technologies to collect information about activity on our sites. Under some state laws, these disclosures may be treated as a “sale,” “sharing,” or “targeted advertising.” You may opt out as described in Sections 7.5 and 8, including through the “Your Privacy Choices” link in our footer.

Text messaging originator opt-in data and consent will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.

5. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures may include encryption in transit, access controls, secure storage, employee training, multifactor authentication, system monitoring, and contractual controls for vendors.

No method of transmission over the Internet or method of storage is completely secure. We therefore cannot guarantee absolute security, but we use reasonable and appropriate safeguards based on the nature of the information and the risks involved.

5.1 Breach Response

If we determine that a breach affecting personal information has occurred, we will investigate, take appropriate corrective action, and provide any notifications required by applicable law.

6. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, administer employment, resolve disputes, enforce agreements, maintain business and quality records, and comply with legal, tax, insurance, payroll, licensing, or regulatory obligations.

Retention periods vary by category of information and by context. For example, care records, payroll records, tax records, I-9 records, screening records, incident records, and billing records may be retained for different periods based on legal and operational requirements.

7. Your Privacy Rights and Choices

Depending on your state of residence and the context in which we collected your information, you may have one or more of the following rights, subject to applicable exceptions and limitations:

7.1 Rights for Website Visitors, Clients, Care Recipients, and Their Families

You may have the right to request access to the personal information we maintain about you, request correction of inaccurate information, request deletion of personal information, request a portable copy of certain information, and opt out of targeted advertising or any “sale” or “sharing” of personal data as those terms are defined under applicable law.

Some requests may be denied or limited where the law allows us or requires us to retain information, for example, to comply with insurance, VA, payroll, employment, safety, fraud-prevention, licensing, tax, contractual, or other legal obligations.

7.2 Employment and Workforce Context

Information collected in the employment, applicant, caregiver, contractor, or payroll context may be subject to different rules, exemptions, or retention requirements than consumer data. We may provide supplemental notices where appropriate.

7.3 Authorized Agents and Verification

You may designate an authorized agent to submit a privacy request on your behalf, where permitted by law. We may require proof of your identity and proof of the agent’s authority, such as written permission, a power of attorney, or other documentation that reasonably verifies the request.

7.4 How to Exercise Rights and Appeal a Decision

To submit a privacy request, you may contact us using the methods listed in Section 14. We may verify your identity before processing a request by confirming information such as your name, email address, phone number, relationship to our company, or other information reasonably necessary to verify the request.

If we deny your request in whole or in part, you may appeal by contacting our Privacy Officer using the same methods. We will review and respond to appeals within the timeframe required by applicable law.

7.5 Opting Out of Targeted Advertising or Data Sharing

You may opt out of targeted advertising, cookie-based data sharing, or other similar disclosures by using the Your Privacy Choices link in our site footer, declining optional cookies in our banner, enabling a recognized browser-based opt-out signal such as Global Privacy Control where available, adjusting your browser settings, or contacting us at privacy@happycaregiving.com with the subject line “Opt-Out Request.”

Our “Your Privacy Choices” control currently lets you turn targeted advertising and ad-sharing technologies on or off for your browser. Optional analytics remain tied to your broader cookie choice. If your browser sends a recognized Global Privacy Control signal, we treat that signal as a request to keep targeted advertising off for that browser.

7.6 Nondiscrimination

We will not discriminate against you for exercising any privacy rights available to you under applicable law, although some services or features may not be available if particular information is required to provide them.

8. Cookies and Tracking Technologies

Our sites may use cookies, web beacons, pixels, tags, and similar technologies to operate the sites, remember preferences, analyze traffic, measure campaign effectiveness, and support advertising or remarketing.

8.1 Types of Cookies We May Use

• Essential cookies support core site functionality such as session management, security, routing, and form submissions.
• Analytics cookies help us understand site usage, traffic patterns, and performance.
• Functional cookies remember preferences such as location or return visits.
• Advertising cookies and pixels help measure marketing campaigns and may support retargeting or similar advertising activities.

8.2 Managing Cookies

You may manage cookies through your browser settings and, where we present them, through our on-site cookie banner and the “Your Privacy Choices” link in the footer. Blocking or deleting cookies may affect site functionality.

8.3 Global Privacy Control, Do Not Track, and Similar Signals

Some browsers transmit privacy signals such as Global Privacy Control or Do Not Track. Where we recognize Global Privacy Control, we treat it as a request to disable targeted advertising and ad-sharing technologies for that browser. Because Do Not Track does not have a uniform standard, our sites may not respond to it in all contexts. You can still manage cookies and related tracking using the options described above.

9. Third-Party Websites and Services

Our websites may link to third-party websites, applications, review services, maps, or other services not operated by us. We are not responsible for the privacy practices of those third parties, and we encourage you to review their policies.

10. Children’s Privacy

Our websites and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our websites. If we learn that we have inadvertently collected such information, we will take reasonable steps to delete it.

11. Communications and Marketing Preferences

If you provide contact information to us, you may receive service-related communications and, if you choose, marketing communications from us.

11.1 Service-Related Communications

We may contact you by phone, text message, email, or other reasonable means about care inquiries, intake, scheduling, service updates, billing, benefits coordination, application status, interviews, onboarding, account issues, quality follow-up, or other operational matters.

11.2 Marketing Communications

You may opt out of marketing emails by using the unsubscribe link in the message and opt out of marketing texts by replying STOP. Opting out of marketing communications will not prevent us from sending service-related or legally required communications.

11.3 Telephone and Text Message Communications

We may use phone calls, text messages, and other communications tools to respond to inquiries, coordinate services, schedule visits, send reminders, or communicate about recruiting and employment. Any marketing-related autodialed or prerecorded calls or marketing text messages will be sent only where we have obtained any consent required by applicable law. Consent to marketing is not a condition of receiving services or applying for employment.

Standard message and data rates may apply. You may revoke consent to marketing texts or calls by replying STOP, contacting us directly, or using any other method recognized by applicable law.

12. Non-Medical Nature of Services and Health Information

Happy to Help Caregiving provides non-medical home-care services. We are generally not acting as a covered entity or business associate under HIPAA solely because we provide non-medical caregiving services; however, specific circumstances may be governed by other health-privacy, employment, benefits, or contractual rules.

When you share health-related or care-related information with us so that we can evaluate, coordinate, or provide non-medical services, we treat that information as confidential personal information and protect it using safeguards appropriate to the context and applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, vendors, legal obligations, services, or operations. When we make material changes, we will post the updated policy with a revised effective date and provide any additional notice required by law.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

15. Accessibility

If you need this Privacy Policy in an alternative format, please contact us using the information above and we will make reasonable efforts to accommodate your request.

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